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Marketing Moments
Why brands take the OOH route to virality

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....

By Chehneet Kaur

Marketing Moments
MIB extends deadline for consultation on first draft of Broadcasting...

The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations 

By Team PITCH

Marketing Moments
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules,...

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat....

By Aditi Gupta

Marketing Moments
Draft broadcasting bill: Is the industry impressed?

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts

By Aditi Gupta

Marketing Moments
Broadcast Bill: Now digital content creators write to govt over...

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media....

By Team PITCH

Marketing Moments
InMobi sees revenue jump of 41% in FY23

InMobi's profit too sees a huge jump of Rs 89 crore

By Aditi Gupta

Marketing Moments
OTT won't be regulated as telecom service: DoT

DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no....

By Team PITCH

Marketing Moments
Review of broadcasting & cable services rules: TRAI extends deadline...

The regulatory body issued the consultation paper on August 8

By Team PITCH

Marketing Moments
Services & auto sectors take top 2 slots in advertising...

According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category

By Team PITCH

Marketing Moments
Aakash Educational Services Limited (AESL) partners with Airtel DTH

Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory....

By Team PITCH