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Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it....
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will....
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has....
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
The campaign has been created by Cheil India
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and....
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the....
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship....
