Tags STORY
Marketing Moments
Independence Day 2024: Brands fly the flag of patriotism high

As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad....

By Team PITCH

BrandTalk
'Want Birla Opus to be a Rs 10,000 cr company...

Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing....

By Kanchan Srivastava

Marketing Moments
Jimmy Shergill plays 'Single Brand' Sharma ji in JK Maxx...

In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider....

By Team PITCH

BrandTalk
About 20% of our media budget is allocated to digital...

Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position....

By Anjana Naskar

Marketing Moments
JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

Adds thoughtful colours to the game through brand association with six teams

By Team PITCH

Marketing Moments
Nerolac Unveils New TVC Campaign with Ma Ka Pa in...

The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

By Team PITCH

Marketing Moments
Asian Paints onboards Virat Kohli as brand ambassador

Virat Kohli will promote Neo Bharat Latex Paint

By Team PITCH

Marketing Moments
Disney Star onboards Asian Paints as associate sponsor for IPL...

Asian Paints was one of the key sponsors in IPL 2023 as well

By Naziya Alvi Rahman

Opinion
Marketing Trends to Watch for in 2024

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation,....

By Mark Titus

Marketing Moments
Asian Paints launches ad with southern comedy star Sathish Muthukrishnan

The Asian Paints TVC is conceptualized by Ogilvy India

By Team PITCH