Tags STORY
Marketing Moments
BMC extends OOH policy feedback deadline to Sept 9

The civic body has received 38 representations over the draft policy so far

By Kanchan Srivastava

Marketing Moments
In case of accidents, OOH advertisers to be solely liable:...

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to....

By Kanchan Srivastava

Marketing Moments
IOAA tells agencies, 'Deal only with our OOH members'

The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit....

By Chehneet Kaur

Marketing Moments
Swiggy Instamart converts Bengaluru airport carousel into OOH innovation

Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers

By Team PITCH

Marketing Moments
We support govt & BMC initiatives to audit hoarding structures:...

In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to....

By Team PITCH

Marketing Moments
Retail co asks Netflix to pay Rs 25 cr for...

The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed....

By Team PITCH

Marketing Moments
R K Swamy IPO booked 6 times on Day 2...

The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share

By Team PITCH

Marketing Moments
3D outdoor gains new dimensions with brands seeking immersive experiences

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

By Team PITCH

Marketing Moments
Ideacafe conceptualizes anamorphic-3d billboard for Piramal Realty

This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta

By Team PITCH

Pitch Feature
Cinema advertising projected to surge 35% in 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

By Team PITCH