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Marketing Moments
The need for a standardized measurement system for DOOH

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the....

By Noel D'souza

Marketing Moments
Times OOH acquires media branding rights of Chennai’s iconic billboards

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights....

By Team PITCH

Marketing Moments
How brands can leverage digital place-based media in a post-lockdown...

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic,....

By Noel D'souza

Marketing Moments
Senco Gold & Diamonds takes the OOH route for Diwali

Considering the festive season an opportune time to connect with the audiences,....

By Team PITCH

Marketing Moments
Will this Diwali rekindle the spark in OOH spends?

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board....

By Noel D'souza

Marketing Moments
How MOMS’ OOH activation for Nihar Naturals made Puja pandals...

Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd

By Noel D'souza

Marketing Moments
Why have some OOH owners not signed the MGCM licence...

Some OOH owners shared that they are now appealing for an extension....

By Noel D'souza

Marketing Moments
Will DGCA increasing flights finally give wings to airport branding?

The increase in flights is expected to bring more opportunities for brands....

By Noel D'souza

Marketing Moments
Covid puts DOOH in the spotlight: How can brands make...

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The....

By Noel D'souza

Marketing Moments
Relief for Mumbai OOH as MCGM waives licence fees up...

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners....

By Noel D'souza