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Marketing Moments
Dainik Bhaskar Group markets register over 10% YoY growth in...

The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and....

By Team PITCH

Marketing Moments
Campaigns that revived OOH in the year of the pandemic

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH....

By Noel D'souza

Marketing Moments
Reviewing 2020: The newsmakers of OOH industry

2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes....

By Noel D'souza

Marketing Moments
Real estate, automobile, FMCG, are the top brands investing in...

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year....

By Noel D'souza

Marketing Moments
Will the OTT-OOH bond prevail even post Unlock?

Experts say that OTT has still retained its love for the billboard medium and....

By Noel D'souza

Marketing Moments
How ambient DOOH rose to the occasion in a pandemic...

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to....

By Noel D'souza

Marketing Moments
Wrapping up 2020 on a good note, Spotify displays OOH...

The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by....

By Team PITCH

Marketing Moments
Did festive spending generate revenue growth for the OOH industry?

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was....

By Noel D'souza

Marketing Moments
Nabendu Bhattacharyya resigns from Milestone Brandcom

He has stepped down from his role as CEO & MD after completion of more than 6 years with Dentsu....

By Team PITCH

Marketing Moments
Hyderabad OOH players approach state Home Ministry on hoarding removal...

Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media....

By Noel D'souza