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Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will....
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has....
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the....
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship....
