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Marketing Moments
Dead rats, frozen fingers and crises of confidence: What must...

Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that....

By Team PITCH

Marketing Moments
From Snoop giving up ‘smoke’ to Kohli feuding with Puma,...

Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse....

By Chehneet Kaur

Marketing Moments
ASCI’s strike on ‘dark patterns’ lead to brighter days for...

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

By Tanzila Shaikh