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Marketing Moments
Technology can help OOH grow faster: Sam Balsara

Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of....

By Team PITCH

Marketing Moments
Media industry eyes AdEx growth basis exciting Q4 results

TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last....

By Kanchan Srivastava

Marketing Moments
The scope for automated media buying models becoming the norm...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....

By Noel D'souza

Marketing Moments
NDMC has a strict eye on illegal hoardings violating 2017...

The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is....

By Team PITCH

Marketing Moments
OOH 2021: Trends that will define growth & success

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in....

By Noel D'souza

FEATURED
Q&A with Megha Tata, Chief Operating Officer, BTVI

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world •....

By pitchteam