Tags STORY
Marketing Moments
Why brands take the OOH route to virality

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....

By Chehneet Kaur

Marketing Moments
Rise of regional to going phygital: How Print made headlines...

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted....

By Chehneet Kaur

On The Move
Madison Media Alpha wins Pilgrim India’s media AOR

The agency will be handling the entire media mandate for the beauty and personal care brand

By Team PITCH

On The Move
Madison Media Alpha wins Pilgrim India’s media AOR

The agency will be handling the entire media mandate for the beauty and personal care brand

By Team PITCH

On The Move
Madison Media elevates Vinay Hegde to CEO – Investments

Vinay Hegde has been associated with Madison Media for almost 8 years as Chief Buying Officer

By Team PITCH

Marketing Moments
Top 50 of India’s advertisers spend 60% of their dollars...

Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023

By Team PITCH

On The Move
NIC Ice Cream appoints Madison Media Ultra as Media AOR

The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the....

By Team PITCH

On The Move
HiveMinds appoints Srinath Kotamaraju as Regional Director-South

Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia

By Team PITCH

Marketing Moments
3D outdoor gains new dimensions with brands seeking immersive experiences

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

By Team PITCH

Report Watch
The power of distribution has gone out of the hands...

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still....

By Team PITCH