Tags STORY
Pitch Feature
Cinema advertising projected to surge 35% in 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

By Team PITCH

Pitch Feature
At 13%, OOH trumps TV & Print AdEx growth rate...

According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore

By Team PITCH

Marketing Moments
Pitch Madison Advertising Report 2024 to be unveiled today

The report will analyse how and where advertising money was spent in the past year, and project the future of....

By Team PITCH

Marketing Moments
TV is critical in ‘attention economy’: Sam Balsara

Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large....

By Kanchan Srivastava

On The Move
Madison Media Alpha and PMG set up Atomberg's partnership deal...

The deal will begin in 2024 and will cover all major BCCI events until 2026

By Team PITCH

On The Move
Madison Media appoints Puja Rai as Chief Strategy Officer

Puja Rai is a seasoned media professional with over 20 years of experience

By Team PITCH

Pitch Feature
Pongal fervour at a high for TN brands despite cyclone...

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media....

By Simran Sabherwal

On The Move
Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer

Pillai has 26 years of industry experience

By Team PITCH

Marketing Moments
Will 3D add a new dimension to DOOH in India?

Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein

By Team PITCH

Marketing Moments
Technology can help OOH grow faster: Sam Balsara

Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of....

By Team PITCH