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BrandTalk
Work from home has significantly impacted the sleeping pattern of...

Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans....

By Ritika Raj

BrandTalk
‘That online retailers are unbeatable in terms of price is...

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co.....

By Simran Sabherwal

Marketing Moments
Real estate, automobile, FMCG, are the top brands investing in...

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year....

By Noel D'souza

Marketing Moments
How brands can leverage digital place-based media in a post-lockdown...

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic,....

By Noel D'souza

Marketing Moments
Will this Diwali rekindle the spark in OOH spends?

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board....

By Noel D'souza

Marketing Moments
Will DGCA increasing flights finally give wings to airport branding?

The increase in flights is expected to bring more opportunities for brands....

By Noel D'souza

Marketing Moments
Covid puts DOOH in the spotlight: How can brands make...

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The....

By Noel D'souza

Marketing Moments
Over 70% of events on our platform are ticketed today:...

Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about....

By Christina Moniz

Marketing Moments
How being together, inclusive & united will make a big...

Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort....

By Sundeep Chugh

Marketing Moments
OOH players chalk out COVID revival plan

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear....

By pitchteam