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Marketing Moments
Glitch to be part of VMLY&R network

The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together The Glitch has....

By Team PITCH

Marketing Moments
ITC’s Candyman Fantastik ‘Cricket's Snacking Partner’ campaign celebrates quintessential fan...

Campaign's 12 contextual TVCs aligned to amplify celebratory cricketing moments during live match hours with sweet indulgences making match....

By Team PITCH

Marketing Moments
JK Tyre ties up with ITC’s Choupal Saagars for Rural...

ITC’s e–Choupal will further strengthen JK’s connect with Bharat’s Hinterland customers  JK Tyre & Industries Ltd.,....

By Team PITCH

Marketing Moments
How Covid has forced the ad world to rewrite rules...

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related....

By Misbaah Mansuri

Marketing Moments
ITC Ltd. Sunfeast’s Dark Fantasy ‘Lucky Hai’ for Royal Challengers...

First-time Official Partner to team Royal Challengers Bangalore, the brand celebrates their coming together and the team’s performance in this....

By Team PITCH

Marketing Moments
ITC’s Dermafique simplifies the conversation on skincare

ITC’s leading Cosmetic skincare brand Dermafique is co-designed by Dermatologists & Cellular Biologists with science at its core at ITC’s....

By Team PITCH

BrandTalk
Innovation & diversification have been essential: Arjun Ranga

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all....

By Simran Sabherwal

Marketing Moments
Vi emerges as top brand in week 36: BARC

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%....

By Team PITCH

FEATURED
Why brands now need to be part of the conversations...

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be....

By Misbaah Mansuri

Marketing Moments
Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair...

Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board....

By pitchteam