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Marketing Moments
Ad volume for news grew by 14%, GEC 15% during...

During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the....

By Team PITCH

Marketing Moments
Disney+ Q4 paid subscriber count at 73.7mn; IPL makes Disney+...

The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek....

By Team PITCH

Marketing Moments
IPL 2020: Disney-Star India estimated to have crossed Rs 2,600...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th....

By Sonam Saini

Marketing Moments
Wondrlab wins the Anand Rathi Financial Services business

The brand has also unveiled its Dream11 IPL 2020-focused integrated digital campaign Wondrlab has won the Anand Rathi....

By Team PITCH

Marketing Moments
7 Up tops exclusive brands list on regional sports channels...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English....

By Sonam Saini

Marketing Moments
Ayushmann Khurrana is the new face for Berok Zindagi Campaign

#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its....

By Team PITCH

Marketing Moments
ASCI investigates advertisements for liquor brand extensions appearing during IPL

Complaints against eight such advertisements have been registered over the past one month The Advertising Standards Council of India (ASCI)....

By Team PITCH

Marketing Moments
Star hikes ad rates for last four IPL 2020 matches

As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian....

By Sonam Saini

Marketing Moments
IPL 13 viewership 28% higher than IPL 12: BARC India

As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion....

By Team PITCH

Marketing Moments
Our budgets have taken 70:30 approach towards digital vs. traditional:...

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with....

By Misbaah Mansuri