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Marketing Moments
IPL 2021: Why marketers have reasons to cheer

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....

By Ruhail Amin

Marketing Moments
What led to the BCCI-IMG fallout?

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has....

By Ruhail Amin

Marketing Moments
Will 2021 see the return of Chinese sponsors?

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that....

By Ruhail Amin

Marketing Moments
BCCI approves 10 teams for IPL 2022, backs cricket's inclusion...

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP....

By Team PITCH

Marketing Moments
Did existing IPL franchises ensure new teams are kept away...

As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in....

By Ruhail Amin

Marketing Moments
IPL sponsors to benefit from format change, but will the...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in....

By Ruhail Amin

Marketing Moments
Startups sidelining big brands as sponsors: Is the trend here...

It all started with IPL 2020 when established brands were sidelined by....

By Ruhail Amin

Marketing Moments
Lull period for sports ad revenue post IPL? Not really,...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that....

By Sonam Saini

Marketing Moments
This time’s IPL viewership over 25-30% higher than previous iterations:...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th....

By Team PITCH

Marketing Moments
IPL 2020 viewership up by a record 23%, posts 400...

Television viewership for the tournament reached 31.57 million average impression, making IPL....

By Team PITCH