INFLUENTIAL INFLUENCER MARKETING

India has witnessed huge growth in the retail sector. Indian markets have opened up and welcomed all kinds of brands-....

Nisha Narayanan, COO & Director, RED FM & Redtro and...

Red FM is a popular Indian FM radio station broadcasting at the frequency 93.5 megahertz. The radio station launched its....

In conversation with Joshua Spanier, Senior Marketing Director, Global Media,...

Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it....

Q&A with Amanpreet Bajaj, Country Manager, Airbnb – India

JS: What are the trends we can expect in the hospitality service industry in 2018?  AB: Travel and hospitality....

In conversation with Hrithik Roshan & Afsar Zaidi Co-Founders of...

Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it?....

Q&A with Megha Tata, Chief Operating Officer, BTVI

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world •....

Asics was at the right place at the right time

Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of....

‘Haven’t lost the ambition to return to 75% volume share...

While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets....

Chocolate consumption doubles in India since 2008

A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing....

Nokia Lumia 510 hits the sweet spot with affordable pricing