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Marketing Moments
Soch Apparels names Salloni Arora as Vice President, Marketing

Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in....

By Team PITCH

BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

Marketing Moments
IPL 2021: Why marketers have reasons to cheer

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....

By Ruhail Amin

Marketing Moments
VMLY&R & Geometry launch end-to-end creative commerce company

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and....

By Team PITCH

Marketing Moments
After 25 years, Vishnu Mohan quits Havas

Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group....

By Team PITCH

Marketing Moments
The Wonderful Company names Edelmen as AOR

The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios....

By Team PITCH

Marketing Moments
'E-commerce, content and performance will be the most critical in...

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....

By Christina Moniz

Marketing Moments
India is now a video-first internet market: Facebook's Manish Chopra

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of....

By Javed Farooqui

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

Marketing Moments
Ashok Namboodiri appointed as Chief Business Officer, International Business at...

Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of....

By Team PITCH