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Marketing Moments
Kia announces new brand purpose & slogan, drops 'Motors' from...

Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new....

By Team PITCH

Marketing Moments
Moj crosses 100 million downloads on Google Play Store

Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform,....

By Team PITCH

Marketing Moments
Ad ticks many boxes in WhatsApp print campaign, but does...

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little....

By Team PITCH

Marketing Moments
Fever FM leads in Mumbai, Delhi in RAM Ratings Week...

Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM....

By Team PITCH

Marketing Moments
Creative Mandate for Vega goes to Leo Burnett

The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for....

By Team PITCH

Marketing Moments
New privacy policy puts Whatsapp in a Catch-22 situation

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp....

By Javed Farooqui

Marketing Moments
No political ads on Google on Jan 14

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the....

By Team PITCH

Marketing Moments
Nykaa appoints Shalini Raghavan as CMO

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan,....

By Ruhail Amin

Marketing Moments
YouTube, WhatsApp crossed 400 mn monthly active users in Dec...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about....

By Javed Farooqui

Marketing Moments
Urban Company's FY20 ad promotional expense rises 76% to Rs...

According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a....

By Team PITCH