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Marketing Moments
WATConsult launches ‘Bharat by WATConsult’ for multilingual marketing needs

The agency will be offering a holistic capability stack for local languages on digital WATConsult has launched ‘Bharat by....

By Team PITCH

Marketing Moments
Sun Pharma unveils ‘Jandaar Bano’ campaign for Revital H Woman

Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman....

By Team PITCH

Marketing Moments
No magazine cover should have 1 woman and 9 men

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders....

By Mithila Saraf

Marketing Moments
Bombay HC clamps down on SebaMed ad 'ridiculing' HUL

As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms --....

By Team PITCH

Marketing Moments
Sebamed vs HUL: Comparative advertising done right?

Industry observers weigh in on the ad-war and who actually gains from this one ....

By Misbaah Mansuri

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui

Marketing Moments
Affluent, younger & female audiences more engaged with OTT audio:...

Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic....

By Team PITCH

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH

Marketing Moments
Zomato's FY20 ad & sales promotion expense jumps to Rs...

According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255....

By Team PITCH

Marketing Moments
Brand Clovia is centred on the keyword 'joy': Neha Kant

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how....

By Team PITCH