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Marketing Moments
Creative Mandate for Vega goes to Leo Burnett

The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for....

By Team PITCH

Marketing Moments
New privacy policy puts Whatsapp in a Catch-22 situation

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp....

By Javed Farooqui

Marketing Moments
No political ads on Google on Jan 14

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the....

By Team PITCH

Marketing Moments
Nykaa appoints Shalini Raghavan as CMO

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan,....

By Ruhail Amin

Marketing Moments
YouTube, WhatsApp crossed 400 mn monthly active users in Dec...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about....

By Javed Farooqui

Marketing Moments
Urban Company's FY20 ad promotional expense rises 76% to Rs...

According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a....

By Team PITCH

Marketing Moments
WhatsApp private groups appear on Google search again

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat....

By Team PITCH

Marketing Moments
Google-Facebook duopoly and its impact on digital advertising landscape

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants....

By Javed Farooqui

Marketing Moments
OOH 2021: Trends that will define growth & success

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in....

By Noel D'souza

Marketing Moments
TRP scam chargesheet alleges Republic & BARC nexus in TV...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with....

By Team PITCH