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Marketing Moments
This time’s IPL viewership over 25-30% higher than previous iterations:...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th....

By Team PITCH

Marketing Moments
Language and affordability to drive Google’s next leap of business:...

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role....


Marketing Moments
Disney+ Q4 paid subscriber count at 73.7mn; IPL makes Disney+...

The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek....

By Team PITCH

Marketing Moments
IPL 2020: Disney-Star India estimated to have crossed Rs 2,600...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th....

By Sonam Saini

Marketing Moments
Changing positioning from celebrating outdoors to ‘Ghar Pe Kingfisher’

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now....

By Neeta Nair

Marketing Moments
How Hotstar integrations have given IPL an edge this season

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced....

By Team PITCH

Marketing Moments
Disney+ Hotstar ropes in Anant Patel as Marketing Director

Prior to this, Patel was associated with MakeMyTrip MakeMyTrip’s Anant Patel has been roped in Disney+ Hotstar as its Marketing....

By Tarun Arora

Marketing Moments
Hotstar’s new campaign plays up its fresh, free content library

Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s....

By pitchteam

Marketing Moments
Hotstar curates special watchlist for Premium users to ring in...

The watchlist includes shows like Last Man Standing, The Outsider, DC's Legends of Tomorrow and many more Hotstar has put....

By pitchteam

Marketing Moments
Coca-Cola's ICC World Cup campaign garners 4 billion+ impressions on...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has....

By pitchteam