Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured....
Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share....
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry