Tags STORY
Marketing Moments
Festive demand to fire up TV ad rates by 10-15%?

Experts say GECs and movies may walk away with major chunk of the ad monies

By Sonam Saini

Marketing Moments
Banking on positive consumer sentiment: BFSI optimistic on doubling festive...

Some categories within the sector, however, may spend more in the quarter that follows the festive season

By Sonam Saini

Marketing Moments
Video personalisation with AI: On every marketer’s festive checklist this...

Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content....

By Shantanu David