BREAKING NEWS Ex-Mindshare exec Sidharth Parashar launches Nestassured Realty

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Marketing Moments
Bot or not, brands bet big on influencer marketing

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it....

July 01, 2024 By Kanchan Srivastava
Marketing Moments
What the ‘fake’ is happening with influencer marketing?

Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers

May 24, 2024 By Sohini Ganguly
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#DidYouKnow ? Caratlane crosses Rs 2,000 cr revenue mark in FY23.