Tags STORY
Marketing Moments
Digitizing Customer Experience and Direct-to-Consumer models in FMCG

Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG....

By Anand Ramanathan

Marketing Moments
GEN ZERS ARE SEEKING A BALANCED DIET – “A SALAD...

Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the....

By Team PITCH

Marketing Moments
MARKETERS, ARE YOU STILL “SPRAYING AND PRAYING”?

Vineet Sehgal, CMO, Quikr says that with budget cuts marketers in the post Covid-19 world will need to think out-of-the-box,....

By Vineet Sehgal

Marketing Moments
Future of marketing in the salon industry: Ramp up digital...

Soumya Shetty, Head of Marketing, Enrich Salon tells us how the salon industry adapted to the Covid-19 pandemic and made....

By Soumya Shetty

BrandTalk
We need to be a brand that is relevant, relatable...

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation....

By Simran Sabherwal

BrandTalk
The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been....

By Christina Moniz

Marketing Moments
Vi emerges as top brand in week 36: BARC

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%....

By Team PITCH

Marketing Moments
Surrogate ads to be previewed & certified by CBFC before...

As per the MIB advisory, the rule aims at prohibiting surrogate advertisements....

By Team PITCH

Marketing Moments
How being together, inclusive & united will make a big...

Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort....

By Sundeep Chugh

Marketing Moments
Pandemic & beyond: Five-pronged marketing strategy

Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into....

By Pavangopal