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Marketing Moments
Axis Mutual Fund launches ‘ELSSHaiNa’ campaign

Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing    in ELSS as a ‘no-brainer’ option for....

By Team PITCH

Marketing Moments
Olay launches multi-year initiative to help close the gender gap...

The leading skincare brand sheds light on gender biases in a heart-warming film & is funding STEM scholarships for girls....

By Team PITCH

Marketing Moments
7UP Launches Limited Edition Festive Packs For Pongal

Features brand mascot Fido Dido spreading the refreshing Pongal vibe amongst consumers Marking the celebrations for the auspicious harvest festival....

By Team PITCH

Marketing Moments
Tejas Apte to replace Gaurav Jeet Singh as Unilever’s GM...

Apte is currently Global Media Director at Unilever Singapore Tejas Apte, Global Media Director at Unilever Singapore, is set to....

By Team PITCH

Marketing Moments
My11Circle inks title sponsorship deal with Lucknow IPL team

The three-year deal will see My11Circle logo featuring on the Lucknow team jersey Games 24x7’s fantasy sports platform My11Circle has....

By Team PITCH

Marketing Moments
Lenovo's Amit Doshi calls it quits

Prior to joining Lenovo, Doshi was with Britannia as marketing manager Lenovo India’s chief marketing officer Amit Doshi has called....

By Team PITCH

Marketing Moments
Brightcom Group looks at digital audio acquisitions

The group has already shortlisted a few North American based Digital Audio Companies Brightcom Group Board has authorized up to....

By Team PITCH

Marketing Moments
Digital-led recovery will bring ad revenues back to $10 billion...

According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to....

By Team PITCH

Marketing Moments
IPL, ICC, BCCI rights renewal: Will sports broadcasting see a...

The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, the....

By Javed Farooqui

Marketing Moments
Consumer behaviour trends that will transform B2C brands in 2022

Guest Column: Gurumukh Uttamchandani, Executive Director – Syska shares the upcoming trends in consumer behaviour that B2C brands and marketers....

By Gurumukh Uttamchandani