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According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising....
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV....
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as....
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and....
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels,....
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts,....
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other....
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
