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Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal....
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them....
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns,....
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with....
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say....
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise,....
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of....
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
