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Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and....
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least....
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and....
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when....
At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology....
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus....
