Tags STORY
On The Move
Priyanka Biisht named Director - Marketing at Crocs India

Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket

By Team PITCH

On The Move
Microsoft’s Prerna Korla joins Mastercard as Director, Asia Pacific

Korla is a seasoned professional with 13 years of experience in communication and public relations

By Team PITCH

Marketing Moments
Croma's End-of-Year campaign says ‘ditch the old & embrace the...

The Croma campaign will be out across various channels, including digital platforms, social media, and retail stores

By Team PITCH

Marketing Moments
New York Times sues OpenAI and Microsoft for 'illegal copying'

As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible....

By Team PITCH

On The Move
Takeshi Numoto to take over as Microsoft CMO after Chris...

Capossela departs after 32 years with the US-based tech giant

By Team PITCH

On The Move
BBH India to manage integrated creative mandate of Microtek

The mandate was won following a multi-agency pitch

By Team PITCH

On The Move
Puneet Chandok to lead Microsoft India, South Asia ops

Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia

By Team PITCH

Marketing Moments
Micro-influencers playing big roles for brand marketing

These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this....

By Tanzila Shaikh

Marketing Moments
AI: The big plan of the big tech world

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become....

By Nilanjana Basu

Marketing Moments
Havas Media wins integrated mandate of Micromax

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas....

By Team PITCH