Tags STORY
Marketing Moments
Google to end continuous scroll. Let the search begin, say...

Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every....

By Shantanu David

Marketing Moments
Crocs new campaign talks about embracing monsoon

The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash....

By Team PITCH

BRAND JOURNEY
Microtek Unveils a New Logo for the Future of Energy...

This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new....

By Team PITCH

On The Move
The Quint’s Devika Dayal joins Zee News as Revenue Head-Digital

Dayal was with The Quint for more than seven years

By Team PITCH

Marketing Moments
Holi ads: How brands added a burst of colour to...

Holi campaigns that captured the many hues of the festival

By Team PITCH

Marketing Moments
Don’t let harsh light spoil your family time, says Crompton's...

The campaign is conceptualized by BBDO

By Team PITCH

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Crocs in India teams up Vedang Raina and Rasha Thadani

The association is aimed at celebrating self-expression, the brand said

By Team PITCH

Report Watch
Brands will now become more important & it is good...

At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was....

By Anjana Naskar

Opinion
Marketing Trends to Watch for in 2024

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation,....

By Mark Titus