Tags STORY
Marketing Moments
Post-festive AdEx on GECs will see a growth this year,...

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit....

By Sonam Saini

Marketing Moments
News channels see festive cheer in ad bills

As per industry estimates, festive billings have seen close to 80%-100% recovery.....

By Tasmayee Laha Roy

Marketing Moments
News channels feel the pinch as lockdown-hit SMEs freeze ads...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....

By Tasmayee Laha Roy

Marketing Moments
Century Ply creates ‘virus-free’ TV news channel studio

Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that....

By Team PITCH

Marketing Moments
Clarks streamlines omnichannel strategy with Fynd

Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales Fynd....

By Team PITCH

Marketing Moments
‘We will counter shrillness with intensity, noise with depth &...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....

By Tasmayee Laha Roy

Marketing Moments
Can English GEC & movie channels survive the Covid &...

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and....

By Sonam Saini

Marketing Moments
Bharti Airtel makes foray into cloud communications

The company has announced the launch of Airtel IQ, a cloud-based omnichannel....

By Team PITCH

Marketing Moments
Pandemic & beyond: Five-pronged marketing strategy

Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into....

By Pavangopal

Marketing Moments
Hathway launches celebration packs at lower price points

The move follows of reduction in ala carte prices by some of the broadcasters Hathway has announced that it has....

By Team PITCH