The move follows of reduction in ala carte prices by some of the broadcasters Hathway has announced that it has refreshed its pack offerings during the festival season. “In spirit of festive season, and in the light of reduction in ala carte prices by some of the broadcasters of their channels, Hathway is launching various ‘celebration packs’ at lower price points between Rs 200 and Rs 230 for giving maximum value to its consumers thereby bringing delight .These packs are based on extensive market feedback from LCOs and customers over past six months,” Hathway said in a statement. “The new framework introduced by TRAI is built upon the backbone of providing the consumer with the power of choice to select only the channels/packages which he/she wants to watch. Hathway led the way in implementation of this new framework and truly enabled customer choice by enabling each customer to make their own pack. Hathway has millions of unique channel combinations running for its customers which is highest form of customization across any industry. It is noteworthy that the average no. of transaction per subscriber post implementation of new framework is 5 per month, which itself speaks volume about the freedom of choice now available to the consumer under the new framework,” it said in a statement. “Ensuring that consumers can reap the benefits of the new regulatory regime remains the foremost priority of the Hathway. This objective can be achieved effectively when the entire value chain runs smoothly and efficiently. The Local Cable Operators form a very important part of this value chain as they remain the primary contact of the majority of consumers. We are very proud to announce that in this whole transformational journey, we also have got full support of our Local Cable Operators. They have also worked tirelessly along with us to ensure that the new framework is implemented in letter & spirit.” “They are also embracing technology in big way to enable consumers choose channel as per their wish. As of today, thousands of our local cable operators are offering online payment option to their consumers to enable hasle-free recharge and instant activation experience,” said Hathway.