Tags STORY
Marketing Moments
Independence Day 2024: Brands fly the flag of patriotism high

As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad....

By Team PITCH

Marketing Moments
Math isn't mathing in McDonald’s India's new McSavers meal campaign

The campaign has been conceptualised by DDB Mudra Group

By Team PITCH

Marketing Moments
Cannes Lions 2024: DDB Mudra's entries celebrate pride, colours and...

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

By Team PITCH

Marketing Moments
CMOs or CDOs: Who’s calling the MarTech shots?

On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives....

By Sohini Ganguly

BrandTalk
Transparency, confidence and speed help during crisis: Arvind RP, McDonald’s

Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the....

By Tanzila Shaikh

Marketing Moments
Fake cheese row: McDonald's receives clean chit from FSSAI

The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory

By Team PITCH

BrandTalk
Kartik Aaryan does 'Pyaar Ka Punchnama' monologue in sign language...

The campaign, an ode to friendships, was conceptualized by DDB Mudra

By Team PITCH

Marketing Moments
McDowell’s No.1 Soda brings on the festive cheer in its...

The campaign emphasizes the importance of friends coming together and unlocking newer possibilities.

By Team PITCH

Marketing Moments
Licious brings famous foes – Clown, King & Colonel –...

The film has been conceptualized and developed by the internal creative and content team at Licious

By Team PITCH

On The Move
Westlife Foodworld of McDonald's elevates Amit Jatia as Chairperson

Smita Jatia has been appointed Vice Chairperson

By Team PITCH