Tags STORY
Marketing Moments
HDFC Mutual Fund equates SIP's reliability with children's unwavering trust...

The campaign encourages the audience to embark on a journey of financial security

By Team PITCH

Marketing Moments
Festive campaigns come alive with Gen AI sparkle

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

By Shantanu David

Marketing Moments
Ranveer and Alia Charm and Inform in MakeMyTrip’s Latest Campaign

The online travel company, launched a new campaign aimed squarely at attracting new users to its platform by spotlighting the....

By Team PITCH

BrandTalk
Luminous Power Technologies' #ILLUMINATINGLIVES Campaign Sparks the True Spirit of...

The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai,....

By Team PITCH

Marketing Moments
vivo celebrates the joy of homecoming in new Diwali campaign

The campaign is crafted by FCB India

By Team PITCH

Marketing Moments
Zivame’s #CheckYourselfOut Campaign Dwells Into Acts of Self-Care

The campaign is a reinterpretation of the everyday act of self-reflection in front of the mirror.

By Team PITCH

BrandTalk
‘15% of The Body Shop’s revenue marked for festive campaign’

Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change....

By Team PITCH

Marketing Moments
TRAI extends last date of submission on National Broadcasting Policy

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023

By Team PITCH

Marketing Moments
Ad fraud pinch: Advertisers to lose one-third of spends on...

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....

By Kanchan Srivastava

Opinion
‘Piyush will always be the heart of Indian advertising’

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary....

By Azazul Haque