Tags STORY
Marketing Moments
'India at the cusp of a bright future from B2B...

exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....

By Nilanjana Basu

BrandTalk
Maybelline’s CTV spends growing in double digits: Zeenia Bastani

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....

By Kanchan Srivastava

Marketing Moments
The ecosystem around banking in India has transformed: V Vaidyanathan,...

At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr.....

By Team PITCH

Marketing Moments
Amitabh Bachchan turns 81: A Shahenshah-sized brand journey

From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands

By Team PITCH

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu

Marketing Moments
Pitch BFSI Marketing Awards 2023: Policybazaar takes home ‘Brand of...

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI

By Team PITCH

Marketing Moments
Banking on positive consumer sentiment: BFSI optimistic on doubling festive...

Some categories within the sector, however, may spend more in the quarter that follows the festive season

By Sonam Saini

Marketing Moments
Akshay Kumar's spitfire reply on Vimal ad controversy: 'Ads were...

Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the....

By Team PITCH

Marketing Moments
India vs Pak World Cup match: Will it break past...

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14....

By Aditi Gupta