Tags STORY
Marketing Moments
Yuvraj Singh and Vicks Cough Drops call out to India's...

#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket

By Team PITCH

Marketing Moments
Apple to launch own search engine?

The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream

By Team PITCH

BrandTalk
‘Legrand is targeting regional, mass markets via hyperlocal festival campaign’

Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms,....

By Ritika Raj

Marketing Moments
Advertisers tap into new tech for World Cup & festive...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....

By Shantanu David

Marketing Moments
Netflix to move Income Tax Appellate Tribunal in Rs 196-crore...

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the....

By Team PITCH

Marketing Moments
Auto sector revs up ad budget for festive season

Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers....

By Aditi Gupta

Marketing Moments
How 2.5 million SMBs are fuelling Amazon India’s ad business

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in....

By Kanchan Srivastava

BrandTalk
'Legacy-building is not a privilege meant for a few, but...

Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy,....

By Ritika Raj

BrandTalk
If you're not in the experience business, you're not in...

The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event

By Team PITCH

Marketing Moments
Consumer durables advertising on TV grew 2.5X in H1

According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV....

By Team PITCH