Tags STORY
Opinion
Psychology of Branding: How emotions drive customer loyalty

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with....

By Team PITCH

Marketing Moments
Reckitt Benckiser Rebrands as Reckitt

The new brand is designed to tell the story of the organisation’s purpose Today the company announces that it has....

By Team PITCH

Marketing Moments
'The new logo of Club FM has a longer U...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group....

By Noel D'souza

Marketing Moments
MediaCom launches new logo & agency proposition

The company's new visual identity is its first one in 30 years and builds on its previous branding Global public....

By Team PITCH

Marketing Moments
General Motors unveils new logo

The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise....

By Team PITCH

Marketing Moments
Yokohama OTR & ATG unveil new combined identity ‘Yokohama Off-Highway...

YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy....

By Team PITCH

Marketing Moments
TV9 Marathi unveils new look & brand positioning

The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the....

By Team PITCH

Marketing Moments
Burger King unveils new minimalistic logo

The new logo will be used on the company’s food packaging, employee uniform and signage Fast-food chain Burger King has....

By Team PITCH

Marketing Moments
Eureka Forbes unveils new identity

The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth

By Team PITCH

Marketing Moments
ABP Network unveils new logo

The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also....

By Team PITCH