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Marketing Moments
Gemius Design Studio bags branding & marketing mandate for Urban...

The agency will be in charge of crafting a brand message that is exclusive to the clothing brand The contemporary....

By Team PITCH

Marketing Moments
Open Strategy and Design wins brand strategy & design mandate...

The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook Open Strategy and....

By Team PITCH

Marketing Moments
Small screens have changed how consumers look at brands: Kavita...

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding....

By Team PITCH

Marketing Moments
Maximising profit cannot be the purpose of brands: Rohit Gothi,...

On Day 2 of IBC 2020, Rohit Gothi, Chief Executive Officer, Hero Cycles Ltd, spoke on ‘Purpose before profit’ e4m....

By Team PITCH

Marketing Moments
Will DGCA increasing flights finally give wings to airport branding?

The increase in flights is expected to bring more opportunities for brands....

By Noel D'souza

Marketing Moments
Brands get a chance to prefix names to station names...

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform....

By Noel D'souza

Marketing Moments
Ozone Group unveils its new corporate identity

The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence Ozone Group, one of South India’s....

By Team PITCH

Marketing Moments
Branding in F & B industry in India

The creative process for creating a new brand is quite similar to how a chef prepares a new recipe. We....

By Pryas Gupta

Marketing Moments
Consumer behavior studies that are changing the way we do...

Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value....

By Sanchit Khera