YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber Co., Ltd., announced in October 2020 that it will consolidate its various off-highway businesses into one single entity - Yokohama Off-Highway Tires (YOHT). This includes Yokohama’s off-the-road (OTR) tire businesses across the globe and Alliance Tire Group (ATG) with its renowned tire brands Alliance, Galaxy and Primex, which Yokohama bought four years ago. YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama while underlining its own distinct space in the Off-Highway segment. As a result, the current trademark of ATG will cease to exist from 1^st of January, 2021 globally. With the above change in the visual identity of the group, the website www.atgtire.com will now be migrated to www.yokohama-oht.com. Similar changes are being done for the apps and will be available on Google and Apple app stores. The new identity will start reflecting on all communications through the year 2021 on all digital and print platforms.