Tags STORY
BrandTalk
Plum set to increase marketing spends by 60% in H2:...

Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital....

By Sohini Ganguly

Marketing Moments
Festive flavours: Greater focus on online audience, say retailers &...

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is....

By Nilanjana Basu