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Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....
However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....
The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and....
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with....
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020....
As the year draws to a close, we take a look at the key events of the broadcast industry from....
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to....
