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Marketing Moments
BARC India renames Impressions'000 as AMA'000, new update to be...

Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has....

By Team PITCH

Marketing Moments
Over a month into BARC blackout, news genre sees no...

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....

By Tasmayee Laha Roy

Marketing Moments
Regulatory certainty is a must for any content producer: K...

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi....

By Naziya Alvi Rahman

Marketing Moments
Our ad inventory is running at full capacity even during...

In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on....

By Tasmayee Laha Roy

Marketing Moments
Edu & Ecom-Education ad volume up 3 fold against last...

The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in....

By Team PITCH

Marketing Moments
Is govt committee on TV ratings an intrusion in BARC's...

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....

By Sonam Saini

Marketing Moments
TV sees highest ad volume in 5 years: BARC

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16....

By Sonam Saini

Marketing Moments
‘We will counter shrillness with intensity, noise with depth &...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....

By Tasmayee Laha Roy

Marketing Moments
IPL 13 viewership 28% higher than IPL 12: BARC India

As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion....

By Team PITCH

Marketing Moments
Amazon.in, Myntra & Flipkart continue to be among top 10...

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top....

By Team PITCH