‘India can really be the test case for Dentsu globally’

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India,....

Waaree Energies awards TV media mandate to Carat India

Carat will oversee the brand's television media across India exclusively

Helen Anchan: A legendary figure of the Indian media industry

Anita Kotwani, CEO Media, South Asia, dentsu, pens a tribute for advertising veteran Helen Achan who passed away recently

Will advertiser interest in cricket see a hike after India’s...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....

Bennet & Bernard launches first of its kind device disinfectant...

Expands offering in FMCG portfolio At a time when safety, hygiene and cleanliness are of paramount importance, Bennet....

LENSKART UNVEILS A SERIES OF LIVE SESSIONS IN ASSOCIATION WITH...

Madison Media appointed as Media AOR for Cipla Health

The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison....

The Body Shop asks women to Dream Big

Christmas is a magical time of the year, the season of hope, cheer and dreams of better times....

Havas Media India wins digital media mandate for Sri Lanka...

Following a multi-agency pitch, Havas Media India partnering with their local partner in Sri Lanka, agxa Pvt. Ltd., won the....

Marketing and Building Meaningful Brands in the Hospitality Sector

In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying....