Tags STORY
Marketing Moments
Google & ad biz too entangled for a break-up?

In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the....

By Shantanu David

Marketing Moments
Why has YouTube reduced agency commission despite a rise in...

Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised....

By Kanchan Srivastava

Marketing Moments
Alphabet Q2 revenue stands at $74.6 billion

The company said ad sales for Google's YouTube video service has increased 4.4%

By Team PITCH