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Marketing Moments
Festive demand to fire up TV ad rates by 10-15%?

Experts say GECs and movies may walk away with major chunk of the ad monies

By Sonam Saini

Marketing Moments
India vs Zimbabwe T20I: Heavy discounts on TV ad slots?

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning....

By Aditi Gupta

Marketing Moments
T20 World Cup: Disney Star keeps ad rates unchanged

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it....

By Team PITCH

Marketing Moments
Print ad volume up but have the rates dropped?

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....

By Chehneet Kaur

Marketing Moments
Ram Mandir: News channels hike ad rates as advertisers’ interest...

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response....

By Chehneet Kaur

Marketing Moments
JioCinema sticks to last year's IPL ad rates: Well played?

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will....

By Sonam Saini