Amul, one of the oldest milk brands in India, was founded in 1946 as a result of cooperative movement in Gujrat. Through Amul, India transformed from a milk deficit country to one of the largest producer of milk and dairy products across the world. Today, Amul is not only known for it’s brand value but also for its take on the current events across the world through the use of satirical phrases by the Amul girl. The Amul butter campaign started in 1966 by DaCunha Communications has been the longest running ad campaign in India. The sole credit of the campaign goes to the consistency and the way it connects to the audience. Here are some of the advertisement of 2018 that captured the attention of the audience Condemning atrocities on women Facebook CEO faces tough questions in Congressional Hearings Celebrity Jeweller in massive scam Cricket scandal courtesy the team from Down Under! Bollywood blockbuster cleared with small name change! Reported by Smriti Mishra