Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors writes about how the brand has always led the way when it comes to safety Safety has become a very important consideration for present day buyers. Today’s buyer perspective is skewed towards brands that make safety their priority and communicate the same via the design of the product and its overall performance. Tata Motors’ passenger vehicles have always led the way when it comes to safety. The Altroz and Nexon have highlighted the safety of Tata products as recipients of the 5-star GNCAP adult safety rating. So understandably, Tata Motors continues to raise awareness regarding safety among its customers with the use of digital platforms. Due to the current lockdown scenario across the world and social distancing becoming the new normal, the usage of personal cars will increase as individuals will prefer to be less dependent on crowded public transport. Therefore, this aspect will play a very important role in the future purchase of products. Historically, we have always believed in letting our customers experience driving our cars and SUVs in real world conditions. This philosophy has been the backbone of our brand’s identity since time immemorial. However, the outbreak of the coronavirus pandemic has led us to make decisions that primarily ensure the safety of our employees and customers. At Tata Motors PV, we are encouraging our customers to stay at home and practice social distancing for a stronger connection tomorrow. We have also advised our adventurous drivers from the SOUL road trip community to stay at home. We have a range of activities and engagements planned for our community drivers and customers for whenever the situation improves.