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Marketing Moments
Decoding the MBA bias in Marketing

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about the unhealthy MBA obsession in Marketing....

By Piali Dasgupta

Marketing Moments
Metaverse: A portal to the future of branding

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes....

By Team PITCH

Marketing Moments
Influencer marketing: How this new approach changes the face of...

Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency....

By Shuchi Sethi

Marketing Moments
Moment marketing has brands under its spell for all right...

Guest Column: Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment....

By Anjali Rawat

Marketing Moments
Marketers adopt 'Plan not panic' mantra for financial brands

Guest Column: Arun Fernandes, Founder-CEO, Hotstuff Medialabs, lists down a few trends that suggest a positive road ahead....

By Arun Fernandes

Marketing Moments
Why focus on R&D is required for overall food &...

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, mentions the F&B sector relies heavily on R&D to make the products....

By Manish Aggarwal

Marketing Moments
Growing importance of geo-targeting for brands and businesses

Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn....

By Amrinder Singh

Marketing Moments
Increasing brand awareness during Covid-19: Obstacles and solutions

Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan to leave....

By Rishi Kajaria

Marketing Moments
Consumer behaviour trends that will transform B2C brands in 2022

Guest Column: Gurumukh Uttamchandani, Executive Director – Syska shares the upcoming trends in consumer behaviour that B2C brands and marketers....

By Gurumukh Uttamchandani

Marketing Moments
Expectations of FMCG Industry for 2022: Major trends expected in...

Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take....

By Amrinder Singh