Somany Ceramics Limited, a leading player in the Indian ceramic industry, announced their association with Royal Challengers Bangalore as the ‘official partner’ for the eleventh season of the Indian Premier League (IPL 2018). As a part of the association, the Somany Ceramics and RCB partnership will have a 360° reach and will entail a series of marketing activations and advertising campaigns across all touch points like outdoor, digital, social, radio and print. As the official partner, Somany Ceramics will also be entitled to an activation area during all home matches of Royal Challengers Bangalore. The company will be exclusively promoting its bathware range of sanitary ware & bath fittings through this association. Speaking on the association, Mr. Abhishek Somany, Managing Director, Somany Ceramics Limited said, “This is the first time that we will be an official partner at the Indian Premier League and we are extremely excited to partner with Royal Challengers Bangalore. We are confident that our association will provide us with a significant platform to enhance visibility for our brand. It will further help us in our brand outreach to prospective customers and through this association we shall also be able to target younger audience.” Somany Ceramics will also have image rights for all the players and the team logo, entitling them to create co-branded merchandise and assist in the brand’s BTL communication.